Dunkin’ Debuts Matcha Lattes
Canton, Mass.-based Dunkin’, formerly known as Dunkin’ Donuts is now offering matcha lattes. The company sources its matcha from the Nishio region from Japan’s Aichi prefecture, known for its more than 800 years of top quality matcha cultivation.
The matcha latte was initially introduced for a limited time in Springfield, Mass. and Phoenix, Ariz. where it immediately became a customer favorite. Beginning Feb. 26, the matcha latte became available across the United States at participation Dunkin’ restaurants reports a company press release.
Dunkin offers the options of dairy milk or almond milk and can be prepared hot, iced or frozen so the vibrantly green and subtly sweet beverage can be enjoyed year-round.
According to Paul Racicot, Director of Global Culinary Innovation at Dunkin’ Brands, “Whether you’re an avid Matcha Latte drinker or are trying it for the first time, guests can expect an authentic, quality experience with Dunkin’s Matcha Lattes. We’re excited to offer millions of Americans a delicious new way to run on Dunkin’ that perfectly matches the iconic brightness and energy that they know and love from our brand.”
MatchaBar Rebrands Hustle Lines
In January, MathchaBar rebranded its Hustle beverages, changing the label to include the company name—denoting the important role matcha plays in the products.
The New York-based company is also now dividing its Hustle beverage collection into two product lines: Hustle Energy and Hustle Tea reports BevNet.
The Hustle Energy line is comprised of two low-sugar flavors: Mint and Lemon Lime, and a new peach juice sweetened Peach flavor. Each 12 ounce can contains 120 milligrams of caffeine.
The Hustle Tea line contains four flavors: Original, Hint of Honey, Mint, and Lemonade.
The eye-catching rebranding prepares the products for their expansion into Walmart and 300 Sprouts locations initially, followed by distribution into 1,500 CVS locations.
MatchaBar co-founder and CEO Graham Fortgang intends for the products to compete with other energy drinks and intends for the Hustle flavors to become available at college campuses, music festivals and other community events to provide a healthier alternative to the energy drinks that contain taurine, reports BevNet.
The company also launched a direct-to-consumer subscription service in January.
Visit MatchaBar Hustle on Instagram at @Hustle.