Visitors to Peet’s Coffee & Tea may soon notice a change in atmosphere. Peet’s has announced a partnership with Pandora to develop branded radio stations that will be broadcast in their stores and will be available to Pandora users at home.
Four music collections have been created by Peet’s employee Patrick Main: Eclectic Classical, Jazz Giants, Origins, and Melodic Indie.. The Eclectic Classical station will focus heavily on modern composers and performers. Jazz Giants will include cool jazz with bebop, swing, and experimental performances. Origins highlights folk and world music. Melodic Indie will present contemporary independent performers like Neko Case. Main, who has worked for Peet’s for 25 years, believes that the partnership will enhance the customer experience.
In a press release from the company, Pandora Chief Marketing Officer Simon Fleming-Wood stated, “We are excited to partner with Peet’s to leverage the power of Pandora’s platform to bring to life Peet’s musical expression for our active audience of over 75 million monthly listeners and Peet’s customers nationwide.”
Peet’s first store opened in Berkley, Calif. in 1966 with a focus on small batch, dark roast coffee. The founder, Alfred Peet, was also a great lover of tea. Over its nearly five decades Peet’s has opened coffee and tea shops across the country, now totaling nearly 300 stores. In October 2012 Peet’s was acquired by Joh. a. Benckiser for $1 billion. Benckiser also purchased Caribou Coffee and D.E. Master Blenders, the parent company of Tea Forté.
Source: Wall Street Journal