In July of 2013, Lipton® Tea announced a move to package their iced and hot tea lines in single-serve K-Cups, specifically meant brewing in a Keurig brewing system. To celebrate the launch, the brand is releasing the Lipton K-Scope app — an interactive application available on Lipton’s Facebook page.
“We thought it would be fun for our consumers to put a fresh spin on their favorite memories by allowing them the ability to share, with friends and family, all the ways they celebrate meaningful blends in their lives!” said Melissa Weingarten, Lipton Brand Building Director in the U.S.
Consumers are encouraged to visit the Lipton Facebook page to create their own K-Scope by clicking on the “Lipton® K-Cup® Packs” tab. A prompt will appear with an authorization to pull photos from the user’s personal Facebook library. Consumers are then able to develop and view videos using the Lipton K-Scope app via Facebook on their home computers and select mobile devices.
The application will allow consumers to select one of three K-Scope templates depending on the “fresh spin” they want to bring to life. Each template is inspired by the combinations of each new Lipton K-Cup® pack – Refresh, Indulge and Soothe.
Check out the new social media campaign launched by Lipton.