Tea Trends Flowing into 2018

• Five of every $25 spent dining out is for beverages.
• Beverage servings increasingly are non-alcoholic.
• Millennials, now the largest cadre of consumers, favor tea.
• Sales of loose leaf tea in 2017 grew in volume and value.

2017 Packaged Tea Sales

Foodservice Tea Market

Consumer Beverage Trends

• Consumers say that managing and releasing stress is an important factor in a healthy lifestyle.

• Texture is the next facet of formulation. Vibrantly hued drinks attract attention in image-centric media, but texture can also make products captivating for customers seeking food and drink that is perceived as fresh, functional, filling or simply fun.

• Consumers want authenticity. The vast majority of 2,000 consumers (86 percent) surveyed in Australia, U.S. and U.K. believe authenticity is important when deciding the brands they like. But more than half (57 percent) think that fewer than half of brands create content that resonates as authentic.

See: Brace for a Retail Reset in 2018