Tea Report
Marshall Kingston said
- Tea is the most consumed drink in the U.K.
- Out-of-home tea consumption growth has doubled, from 1.6% at the beginning of 2016 to 3.6% at the end of the year.
- U.K. consumers are more and more regarding tea as a premium hot beverage, with more blends and varieties now readily available.
- Tea is a part of Britons’ daily routine, with tea drinkers consuming at least 4 cups a day.
- Since 2007 when 96% of British tea sales were for tea bags, there has been a significant increase in Britons’ thirst for green, fruit, and herbal tea blends.
- Younger consumers are less emotionally engaged with tea, which presents significant opportunity for operators to promote tea drinking to a fresh demographic.
- Under 45s are more likely to drink tea while socializing.
- Tea is the second most popular drink in coffee shops, the workplace, department store cafés, and supermarket cafés.
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