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Tea Industry News and Features

Unboxed: 9 New Teas That Inspire

By Jenna Blumenfeld May 16, 2017
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Inspired tea and herbal tisane products invigorate the category.
Choice Organic Reishi Matcha
Choice Organic Reishi Matcha
This tasty green tea-based concoction is an easy way to incorporate immune-boosting functional mushrooms into your diet. Each bag features USDA Organic green tea leaf, matcha green tea leaf, reishi mushroom, reishi mushroom extract and cordyceps mushroom extract.
Gaia Herbs Liver Cleanse
Gaia Herbs Liver Cleanse
This herbal tea features a delicious blend of detoxifying herbs, such as licorice root, peppermint, rooibos leaf, dandelion root, artichoke, schisandra berry and Chinese skullcap root. Gaia is a leader in traceable sourcing—head online to see the purity, integrity and potency certificates for each ingredient.
Honest Tea Organic Unsweet Peach Ginger Tea
Honest Tea Organic Unsweet Peach Ginger Tea
A zero-calorie, zero-sugar beverage featuring USDA Organic ingredients such as Fair Trade black tea leaves, honeybush leaves, peach puree and organic and natural flavors. It’s a delicious, ready-to-drink refresher.
The Maple Guild Black Tea
The Maple Guild Black Tea
Honey and cane sugar are the classic sweeteners for ready-to-drink tea products. But fittingly, The Maple Guild adds its steam-evaporated maple syrup to fair trade, organic black tea for a unique flavor.
The Republic of Tea U-Matcha
The Republic of Tea U-Matcha
Individually packaged tubes of finely ground, bright green matcha tea. Lauded for its slightly higher caffeine content and antioxidants than loose-leaf green tea, this portable tea transforms matcha into a take-anywhere pick-me-up.
Numi Organic Tea Herbal Teasans
Numi Organic Tea Herbal Teasans
Numi’s new line of six herbal tea blends employ USDA Organic, consciously sourced ingredients like Fair Trade rooibos, yerba mate, fair trade ginger, astragalus, moringa and more to boost nutrition and flavor. We also love how each box comes equipped with a mindfulness exercise for holistic wellness.
The Republic of Tea Biodynamic Turmeric Cinnamon
The Republic of Tea Biodynamic Turmeric Cinnamon
A simple, Demeter USA-certified herbal blend made with cinnamon and turmeric harvested from biodynamic farms in Sri Lanka.
Tea Drops Rose Earl Grey
Tea Drops Rose Earl Grey
Place this beautiful, USDA Organic blend of cane sugar, raw cane sugar, earl grey tea and rose petals in the bottom of your cup, add hot water and watch it dissolve into a delicious, sweet cup.
Tea’s Tea Ice-Steeped Cold Brew Slightly-Sweet Raspberry Black Tea
Tea’s Tea Ice-Steeped Cold Brew Slightly-Sweet Raspberry Black Tea
Cold-brewed tea that contains purified water, brewed organic black tea, organic dried raspberry, organic cane sugar, natural flavoring and ascorbic acid. Each bottle contains 60 calories, 15 grams of sugar and a nice tannic, fruity sip.

 

Whether loose-leaf, bagged or ready-to-drink, tea of all forms has been a staple category in natural retail stores for decades. Tea’s reputation as a daily health ritual has boded well for the category. According to the Tea Association of the U.S.A., tea can be found in almost 80 percent of all households, and in 2016, Americans consumed almost 84 billion servings, mostly made from black tea. As brands continue to innovate in convenience (which includes ready-to-drink), health benefit, conscious sourcing and high-end specialty teas, the Tea Association estimates that compound annual growth will range from 4 percent to 6 percent.

Here, find inspiring teas and herbal tisanes contributing to category growth.

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