It’s almost time for the World Tea Conference + Expo! The leading specialty tea event takes place June 28-30, 2021, in Las Vegas at the Las Vegas Convention Center.
The live and in-person program will feature more than 40 educational sessions and 40 speakers, welcoming attendees from the global tea industry and key vertical market segments.
With focused buying, selling, networking and education, World Tea Conference + Expo is your chance to capitalize on this growing category to the fullest.
Here are eight things you can expect at this year’s event:
1. A Great Time!
The World Tea Conference + Expo is North America’s cannot miss gathering of the specialty tea industry, and it’s focused 100% on specialty teas and related products. Of course, it goes without saying that all attendees will have a great time as they blend fresh ideas, evaluate the latest trends, and discover new distribution channels. Indeed, having been quarantined and dealing with a pandemic over the last 12+ months, the tea industry is ready to gather again and re-connect.
2. Lots of Networking
As always, there will be plenty of networking opportunities at the World Tea Conference + Expo. Some of the highlights include a Newbies Meet & Greet, an Opening Night Tea Reception, a Food Festival Welcome Party (more on that below), and plenty of other chances to connect with industry colleagues and potential new customers across vertical markets.
3. Tons of Educational Opportunities, Speakers and Leading Experts
Numerous leading experts will present educational sessions and be on hand to answer your key questions about tea.
For the conference program, World Tea Conference + Expo will feature six educational tracks, including: Culinary & Hospitality, Innovation & Technology, Issues & Trends, Marketing, Operations/Personnel and Product Knowledge.
Just some of the session topics include: Specialty Tea's Growing Popularity; Sustainable vs. Certified; The Specialty Tea World in a Hospitality Universe; Tea Behind the Bar; What's Hot and What's Not in the Beverage Industry; Bringing Specialty Teas to Retail Row; Technology and Transparency; Cultivating a Successful Teahouse; and Selling to Millennials, among many other educational presentations.
4. Exhibits, New Products – and Tea!
Highlights of some of the exhibiting companies include:
- Indonesian Trade Promotions Center - Los Angeles
- FORLIFE
- Harney & Sons Tea Co.
- NASA Corporation
- Sri Lanka Tea Board
- Fuji Merchandise Corporation
- QTrade Teas & Herbs
- Coreshtech Co., Ltd.
- ILLA TEA
- Almendra Americas, LLC
- 3 Mountains LLC
- Chebango EPZ Tea Company Ltd
- Melvin Marsh International Limited
- Spring Primavera
- UA21 Yeiu Limited
- Zahra Food Industries Ltd
- Kendel Instant Ginger Tea
- AlaEat
- Drink Rooibos
- FunctionaliQi
- Glenburn Tea Direct
- Golden Life Tea
- Haitea, LLC
- Indus International
- Logwood Company, LLC
- Nepal Tea
- Origo Brands
- Starteam International Limited
- Steeped Games
- Zoom Out Mushroom Tea
- and Langkloof Honeybush Company, among others.
5. A Tea Bar
Brand new to the World Tea Conference + Expo – a Tea Bar! The Tea Bar is a great way to sample the latest teas from around the world, including tea infused cocktails. Click here to see the Tea Bar schedule.
6. The Nightclub & Bar Show
Questex, the organizer of the event, is creating the largest gathering of the beverage industry with the co-location of the World Tea Conference + Expo with Nightclub & Bar Show, North America’s premier conference and expo for the bar and restaurant industry.
Tim McLucas, vice president, Bar & Restaurant, Questex said, “Adding World Tea Conference + Expo to co-locate alongside Nightclub & Bar Show is an important and exciting move for the tea, bar and restaurant industries. It provides critical new opportunities for business growth and evolution, in addition to expanding the audience reach, and encouraging innovation and new business partnerships.”
Nightclub & Bar Show is the go-to resource for the bar and restaurant industry. Mirroring the fast-paced, trend-setting nature of the hospitality industry, Nightclub & Bar has been providing the specific tools that bar and restaurant owners, operators and managers need to grow their businesses, compete, and succeed in this hyper-competitive and dynamic industry.
7. An Exciting Food Festival
The Food Festival Welcome Party takes place Tuesday, June 29 from 5:30 – 7 p.m., and it’s open to attendees of both the World Tea Conference + Expo and the Nightclub & Bar Show. The special event will feature themed food, food trucks, beverages from sponsors, and live entertainment. You'll be sure to discover a new trend while you mingle with new friends.
During the festival, the Drumbots (the official drum line of the NHL Vegas Golden Knights) will perform, and the food truck vendors will include:
-50 Shades Tastier: Roasted Street Corn, Fried Goat Cheese Salad, Ahi Poke Nachos
-El Tamalucas: Tamale Flavors: Cheesy Jalapeño, Red Pork; Gourmet Style, El Ranchero
-Latin Fusion Grill: Steak and Chicken Tacos
-TRUK N YAKI: Japanese Chicken Plate
-Omings Kitchen: Veggies Spring Roll, Pork Lumpia
-Lit Wings: Boneless or Bone in Wings and Garlic Noodles
-Dem Boyz BBQ: Briskets Fries, Pulled Pork, BBQ Rib
-Cactus Jack: Burgers
8. Safety Protocols
Last but not least, the health and safety of exhibitors, sponsors and attendees is Questex’s top priority, so you can expect federal and local guidelines to be followed. Questex also crafted unique protocols for each event experience, which includes event specific health and safety initiatives, response team identified for every event and on-site health and safety guidelines. For more details on the on the company’s overall health and safety protocols, click here.
Don't miss out. Registration for World Tea Conference + Expo, along with the conference agenda, is available at WorldTeaExpo.com. Also, stay connected with World Tea Conference + Expo on Twitter, Facebook, Instagram and LinkedIn.