Collaborating with the trendy Chinese restaurant chain, BAO Family, HEYTEA will showcase its "new style tea" products at a pop-up location in the heart of Paris, France during the Summer Olympic games. The pop-up can be found at Bao Express, in the heart of the 11th arrondissement.
"We believe that Paris is the place to bring our brand to consumers this summer. The eyes of the world will be on Paris because of the Olympics, and there will also be many tourists visiting this wonderful city," said Yujia Gu, vice president, Overseas Strategy & Franchise at HEYTEA, in a press release. "This is a fantastic opportunity for French consumers to get to know and love our new-style teas. That's why we have launched our pop-up in association with BAO Family, as we share similar brand values in leading Chinese culture trends."
HEYTEA is the pioneer of Cheese Tea, which combines the tradition of tea with a layer of fresh cheese, offering a unique and flavorful experience. Its 'new style tea' movement incorporates fresh ingredients such as fruits, tea leaves, premium milk, and natural sweeteners.
As HEYTEA continues to push boundaries and redefine the tea culture, the partnership with BAO Family marks a significant moment for both brands. The exclusive pop-up at Bao Express in the vibrant 11th arrondissement of Paris will introduce French consumers to HEYTEA's iconic beverages, including Grape Boom (the original), Mango Grapefruit Boom, Supreme Brown Sugar Bobo Milk (the original), and Cheese Green Tea (the original). Unveiling a fusion of tradition and modernity, HEYTEA aims to leave a lasting impression on the discerning palates of Parisian tea enthusiasts.
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