This American Heart Month (February), Lipton has been bringing attention to heart health awareness. They're specifically focusing on women who, "amid the pandemic, might be neglecting their physical health as they have been so focused on the care and wellness of their loved ones, which can take a toll on their lifestyle and heart health," according to the company.
Joining forces for the campaign, actress Nicole Ari Parker and Lipton aim to help inspire women to celebrate quality connections while also prioritizing their wellbeing – starting with incorporating regular tea talk conversations into their ongoing routine. In an announcement for the campaign, Lipton noted, “It's time for women to prioritize their heart health by engaging with family, friends and doctors in open conversations about their needs, concerns and goals, helping them embrace healthy habits, especially those that are good for their heart."
#LiptonTeaTalk
Lipton is encouraging women to commit to a weekly Tea Talk (#LiptonTeaTalk) with a friend or family member over a cup of Lipton green or black unsweetened tea. The perks of a weekly Tea Talk, the company said, go beyond healthy conversation, as various studies suggest that drinking unsweetened green or black tea can help support a healthy heart.
“I'm excited to partner with Lipton and encourage women to commit to having a weekly Tea Talk during American Heart Month and beyond,” said Parker. “I know that women juggle so much in their lives, which may result in them neglecting their physical health. My hope is that making time to have these important conversations inspires women to achieve their lifestyle and heart health goals.”
Lipton said a Tea Talk is a great time to have a meaningful conversation about your heart health, plan healthy meals for the week, pause and take time to meditate with a cup of tea, map out your weekly schedule to ensure you are including physical activity, and even schedule doctor's appointments to get your heart health checked.
Rachel Hudesman, head of marketing for tea in the Americas, ekaterra, explained, “At Lipton, we want to remind people that small changes in their daily wellness routine can promote a heart healthy lifestyle. A Tea Talk is a way to enhance the regular conversations we have with loved ones in our lives and focus on what's important – your health. We're grateful to partner with Nicole and utilize her platform to encourage women to have a weekly Tea Talk during American Heart Month and hope to keep this conversation going the rest of the year."
Lipton encourages those who want to commit to heart health to particvipe in their own weekly Tea Talk using #LiptonTeaTalk. The company said that daily consumption of unsweetened green and black tea can help support a healthy heart as part of a diet consistent with the Dietary Guidelines for Americans. For more information, resources and tips for supporting heart health, visit Lipton’s website for info here.
With more than 130 years of experience, Lipton is a leading global brand, with tea-based drinks including leaf tea, herbal infusions and ready-to-drink iced tea. Lipton is one of 34 purpose-driven brands owned by ekaterra. Other ekaterra brands include PG tips, Pukka, T2 and TAZO. The company has 11 production factories in four continents and tea estates in three countries.
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