New York-based Leaves of Leisure, a luxury herbal tea brand with a focus on zero and low caffeine teas, launched a crowdfunding campaign aimed at growing the brand and expanding into new markets.
Hosted on Honeycomb Credit, the campaign seeks to raise $50,000 in funds to amplify the brand's blend of herbal teas with unique flavor profiles.
CEO and Founder Allison Ullo embarked on her herbal tea business adventure after her personal journey of quitting caffeine. Nearly a decade ago, she realized the negative impact that excessive caffeine consumption was having on her health. She said Leaves of Leisure is a testament to her commitment to providing consumers with an alternative to caffeine-laden beverages.
"I am excited to invite everyone who believes in the transformative power of tea and the beauty of leisurely moments to be part of our journey,” said Ullo. “Our commitment to quality, wellness and low caffeine with unique flavor profiles sets us apart in the industry, and with the support of our backers, we can expand our range of tea offerings."
Leaves of Leisure currently offers a collection of six herbal teas, each inspired by leisure activities and brimming with detoxifying, mood-enhancing and overall wellness ingredients.
In less than a year since the company's inception, the brand is already sold in 35+ boutiques across the United States and recognized by publications such as Buzzfeed, Forbes, theSkimm, Parade and more.
Funds from the Crowdfunding Effort to Be Used for New Flavors, Enhanced Operations
The funds raised through the Leaves of Leisure crowdfunding campaign will be allocated to various growth initiatives, including the introduction of new flavors, enhanced marketing strategies, improved shipping processes, professional photography, video production and expanding the Leaves of Leisure team. A significant portion of these funds will also enable the brand to reach a broader audience and strengthen its presence in the market, the company said.
Leaves of Leisure said it chose Honeycomb Credit as its crowdfunding platform for its unique approach to financing. Unlike traditional crowdfunding platforms, Honeycomb Credit offers investment opportunities that earn interest rather than donations, making it an attractive choice for both supporters and the brand. Investors can start with a minimum investment of just $100, making it accessible for a wide range of backers with the ability to earn 11.25 percent interest on their investment.
Leaves of Leisure – which is committed to being organic, fair trade, family-operated and woman-owned – has the crowdfunding campaign online now for a few more days, as of press time.
Visit Invest.HoneycombCredit.com/Campaigns/Leaves-of-Leisure.To learn more about Leaves of Leisure, visit LeavesofLeisure.com.
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