This week, TAZO announced a multi-year transition plan for its tea portfolio, which will take a regenerative organic approach.
TAZO is specifically taking the principles of regenerative – a centuries’ old agriculture approach that gives back to soil health, the ecosystem, and the people who rely on the land – and applying them to the way the brand operates its business, including how it sources ingredients and how it packages its teas, to where it directs charitable giving and how it treats farmers and workers along the brand’s supply chain.
To honor the launch of TAZO Regenerative, the brand created a TikTok promotional video that shows how TAZO applies its regenerative approach to its business – with a production that used a local crew, natural light, native plants and compostable materials.
For every view of the promo video on TAZO’s TikTok account, TAZO will donate $1 and up to $250,000 to Rodale Institute, a non-profit and leader in regenerative organic agriculture for the last 75 years. The donation is just one part of TAZO’s year-one commitment of approximately $1.475 Million to 1% for the Planet, through which TAZO will direct one percent of its sales to mission-aligned organizations this year and every year moving forward.
TAZO also said it’s also unveiling reformulations of four of its original best-selling blends, including ZEN, Awake English Breakfast, Chai and Darjeeling. These first-ever TAZO Regenerative blends are USDA Organic Certified, made with Fair Trade USA Certified ingredients and Rainforest Alliance Certified teas, with ingredients grown with verified regenerative organic agriculture practices that help conserve nature and protect biodiversity.
Laraine Miller, president of ekaterra Americas, which includes the TAZO brand, said, “For too long, 'business as usual' has been killing our planet. It's time for every company, including the entire tea industry, to overhaul their means of production to combat climate change and help people and planet thrive.”
One core focus of TAZO Regenerative is the Fair Trade USA certification across ingredients, which helps protect the environment and helps ensure that farmers and workers are treated equitably and receive fair wages.
“When you see our Fair Trade USA Certified label on a TAZO tea box, you can trust that it was made according to rigorous standards that protect the livelihoods of people growing the tea and the environment,” said Paul Rice, founder and CEO of Fair Trade USA. “Fair Trade helps ensure responsible practices and safe, healthy working conditions on the farms where TAZO products are grown, like gender equity for workers and community development funds to address local needs as decided on by the farmers and workers themselves.”
TAZO is currently working toward getting its full range of products Regenerative Organic Certified and is an ally of the Regenerative Organic Alliance in its pursuit of increased soil health, improved animal welfare, and economic stability and fairness for farmers and workers around the world.
“We are thrilled to work with TAZO on their Regenerative Organic Certified journey,” said Elizabeth Whitlow, executive director of the Regenerative Organic Alliance. ”TAZO's dedication to invest in their supply chains and support farmers to implement practices to increase soil health and assure fairness to farm workers is completely in alignment with our mission: to heal a broken system, repair a damaged planet, and empower farmers and eaters to create a better future through regenerative organic agriculture.”
TAZO's long-term ambition is to transform not only its products, but also the brand's entire business operations, to a regenerative approach that challenges what the tea industry can do and gives back to people and the planet.
To learn more about TAZO, visit TAZO.com. For more on ekaterra, visit ekaterratea.com. And to get details on the Regenerative Organic Alliance, visit Regenorganic.org.
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