The launch for the Chinese Tea Global Communication Proposal was held in Beijing on August 16 by the Center for International Cultural Communication and China International Communications Group. The program was titled "Tea for a Harmonious World" and was themed, "Preserving and Promoting Tea Culture, Sharing and Learning for Global Good."
The goal of the event was to enhance conversation around tea in the international community as well as to enhance the global brand value of Chinese tea and highlight it as a key cultural symbol of China.
The event provided valuable discussions on promoting the high-quality development of the tea industry and continuously enriching the cultural connotations of tea. It also explored new opportunities to unite industry forces. Moving forward, the hope is to gather resources from within and outside the tea industry to accomplish the following goals:
- Establish long-term mechanisms
- Support the internationalization of the tea industry
- Enhance tea brands
- Advance tea culture exchanges between China and other countries
At the event, Forbes China also announced the results of the 2024 Forbes China Tea Industry Selection in four categories:
- Regional Public Brands of the Year: 23 teas, including Anhua Dark Tea, Anxi Tieguanyin Tea, Fuliang Tea, Jietan Tea, and Keemun Black Tea.
- Enterprises of the Year: 15 companies, including BAMA TEA, Beijing Zhang Yi Yuan Tea Co., Ltd., Fujian Pinpinxiang Tea Industry Co., Ltd., HUNAN TEA GROUP COMPANY LIMITED, Empereur Tea Co., Ltd., Liumiao White Tea Co., Ltd., Menghai Chen Sheng Tea Co., Ltd., SICHUAN TEA GROUP, Sichuan Emei-shan Zhuyeqing Tea Co., Ltd., Tenfu Group Co., Ltd., TAETEA GROUP, and China Tea Co., Ltd.
- High-Potential Enterprises of the Year: Six companies, including Anhui Qimen Black Tea Industrial Group Co., Ltd., Fujian White Master Tea Co., Ltd., Fujian Ruiquan Tea Industry Co., Ltd., Riantea Ltd., and Yunnan Xiaguan Tuocha (Group) Co., Ltd.
- Influential Products of the Year: Products such as State Guest Tea (Empereur Tea Co., Ltd.), Jin Guan Tuo Cha [Yunnan Xiaguan Tuocha (Group) Co., Ltd.], Your Lipstick (Anhui Qimen Black Tea Industrial Group Co., Ltd.), Anxi Tieguanyin · Saizhenzhu (BAMA TEA), Shine White (Fujian Pinpinxiang Tea Industry Co., Ltd.), and Zhuyeqing Tea (Sichuan Emei-shan Zhuyeqing Tea Co., Ltd.).
According to ChinaDaily.com, the President of China International Communications Group Du Zhanyuan said in his speech, "It holds significance to use tea as a medium to implement the Global Civilization Initiative, advance Chinese tea and tea culture on the global stage, and promote cultural exchange and mutual learning."
Plan to Attend or Participate in World Tea Expo, March 24-26, 2025
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