Royal Cup, Inc. is celebrating 125 years of coffee and tea excellence this month. The Birmingham, Ala.-based company is a manufacturer and distributor of quality coffees and teas to restaurants, hotels, resorts, offices and convenience stores across the county.
Royal Cup’s History
Founded in 1896 as the Batterton Coffee Company, the coffee was said to be “fit for royalty,” so when the organization was purchased by the Smith Family in 1950, it was aptly renamed Royal Cup Coffee. Built on a foundation of quality, consistency, and customer service; Royal Cup grew rapidly from an Alabama coffee and tea supplier in the southeast to ultimately a nationwide distributor of its products.
“Quality was just as important then, as it is now,” said Owner and Chairman of the Board, Bill Smith, Jr. “It is part of everything we do and if we ever lose sight of that, we will lose sight of our competitive advantage. We focused on determining the best way for all consumers to enjoy a consistent quality cup of coffee from their favorite restaurant no matter where they were across the country.”
Royal Cup Coffee & Tea has been sourcing, roasting, blending and providing high-quality coffees and fine teas since 1896, and is the chosen partner for many restaurants, hotels, offices and commuters across the country. As a family-owned business, Royal Cup is rooted in a longstanding tradition of excellence, and the company takes pride in its dedication to customer care.
‘An Elite Milestone Anniversary’
“Celebrating such an elite milestone anniversary is testament to all Royal Cup team members, both past and present,” shared President and Chief Executive Officer, Chip Wann. “Our company values are rooted in five key areas: quality, service, people, integrity and value. These values are the housed at the core of what we do, which have helped our organization thrive, and they will continue to carry us through our next 125 years.”
Royal Cup currently operates nearly 70 distribution centers across the country, along with field-based sales support and equipment maintenance for customers.
To honor its 125th Anniversary, Royal Cup will release a limited edition 12oz Rainforest Alliance certified coffee sold exclusively on Amazon later this month, and it will celebrate with customers, friends and followers across social media throughout October.
To learn more about Royal Cup Coffee & Tea, visit RoyalCupCoffee.com.