According to a recent survey commissioned by TAZO, 72 percent of Millennials and Gen Zers say they want to try something new this summer, but they need a little inspiration to get started. And 70 percent say they want to try an activity that gets them out of their comfort zone this summer (see footnote). Thus, TAZO teamed up with Deepti Vempati, star of Netflix's hit show, Love Is Blind, to launch the TAZO Summer Bucket List this month.
The #TAZOSummerBucketList includes a wide array of seasonal activities that will inspire people to channel their mood and make the most out of their adventures, allowing for a “spontaneous summer.”
Inspired by TAZO's bottled iced tea blends – PASSION, a vibrant, herbal infusion of hibiscus, orange peel and cinnamon; ZEN, an invigorating infusion of green tea, spearmint and lemongrass; AWAKE, a bold, full bodied blend of smooth black tea; and CALM, a soothing blend of chamomile, lemongrass, hibiscus and spearmint – TAZO and Deepti have created a mood-based bucket list for the campaign, corresponding to each blend, to motivate fans to choose activities based on their mood and get out of their comfort zones this summer.
"I love TAZO iced teas,” said Deepti. “The bold blends make them the perfect pairing for whatever I'm in the mood to do. My favorite blend is PASSION because it captures that perfect day-date vibe. Each day of summer feels like an opportunity to try something new, and I am more ready than ever to check things off my TAZO Summer Bucket List. Whether I'm being a tourist in my own city, visiting a national park or trying a new workout class, I'm excited for unexpected adventures.”
Pepsi Lipton Partnership Senior Marketing Director Katrina McDonald said, “TAZO has a rich history of sourcing premium ingredients from all parts of the world to craft the unique pairings in each of our teas. When you sip one of our bottled iced tea blends, there's no limit to the adventures, ideas and passions it can unlock.”
McDonald pointed out that nearly two-thirds (64 percent) of Millennials and Gen Zers say that when they think about this summer, they're more likely to “play it by ear” instead of making plans in advance (see footnote). So, through the new campaign with Deepti, the brand is looking to excite tea lovers to find inspiration in their mood-based bucket lists that correspond with the teas.
For the campaign’s giveaway, fans are encouraged to enter through June 21 by following @TAZO on Instagram and tagging a friend in the comments, sharing which bucket list activity they'd like to try this summer along with the campaign hashtag, #TAZOSummerBucketList and #sweepstakes.
A total of 2,500 TAZO fans will win free TAZO bottled iced teas, and 20 lucky fans will win their choice of an exhilarating summer prize valued at $500, each inspired by the brand’s iced tea blends.
For official details, visit TAZOSummerBucketList.com. To learn more about TAZO, visit TAZO.com/us/en.
FOOTNOTE:
- The TAZO survey was conducted by Edelman Data & Intelligence among 1,000 nationally representative U.S. adults ages 18-40, between April 27 and May 2, 2022, using an email invitation and an online survey.
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