Conference and Expo Offers a World-Class Educational Experience in the Business of Tea, as Well as Hundreds of the Best New Products
World Tea Expo, the leading tradeshow focused on advancing the business of tea, takes place June 13 – 15, 2017 (with a pre-conference program on June 12) in Las Vegas at the Las Vegas Convention Center’s North Hall. This year’s event features more educational content and speakers, new and extended hours for the product-filled expo hall, and a new networking reception on the show floor – all to help businesses capitalize on tea’s growing position and popularity in the marketplace. Registration and conference details are available at WorldTeaExpo.com (the early-bird registration deadline ends April 28).
‘A Global Marketplace’
“With the surge in tea’s popularity, World Tea Expo has evolved into a global marketplace offering invaluable resources, education and business opportunities in tea,” said Rona Tison, senior vice president of corporate relations at ITO EN (North America) INC and a World Tea Expo Advisory Council member. “Having been a part of the show since its inception, the dynamic growth under Penton’s management only confirms the growing trend of tea and its engaged audience. The show is unparalleled and offers a world-class experience in the business of tea.”
World Tea Expo’s new exposition hours are: Tuesday, June 13 from 3 p.m. – 6 p.m.; Wednesday, June 14 from 10 a.m. – 6 p.m.; and Thursday, June 15 from 10 a.m. – 4 p.m. The new World Tea Expo Networking Reception takes place on the show floor on Tuesday, June 13 from 4:30 to 6 p.m.
Mim Enck, president of East Indies Coffee and Tea Company and a World Tea Expo Advisory Council member, said, “Since East Indies Coffee and Tea has exhibited with World Tea Expo since its conception, we have experienced first-hand the tremendous growth of the show and the success that has been achieved. The educational program is unparalleled and, most importantly, the expo has allowed us to build a further connection with our customers, face to face.”
Fresh Educational Content, Speakers
Highlights of the educational topics at the upcoming World Tea Expo include: Tea Retail Innovations & Trends; Tea in 2021 – Growth Markets, Key Drivers and Opportunities in the Global Beverage Market; Tea in Hospitality; Tea on the Menu and as a Culinary Ingredient; Teas and Wellness; How to Source & Select Your Teas; Hot Brewed vs. Cold Brewed; How to Find Your Niche in a Crowded Marketplace; Launching a RTD Tea in the United States; Sustainable Branding – What Aspects of Selling Tea Can Defy Generational Stereotypes?; The Chemistry of Tea Production; Turning Your Passion Into a Tea Vocation; Tea; and Exploring The Herbal Tea Galaxy, among many more.
John Chaffey, director of sales at the Metropolitan Tea Company and a World Tea Expo Advisory Council member, shared, “We are excited to return to Las Vegas for the annual World Tea Expo. The team at Penton has coordinated a well-balanced conference schedule with some fresh speakers and highly informative educational content for 2017. This is a great opportunity for seasoned tea trade professionals, buyers and vertical market leaders to network and learn, while up-and-coming businesses fill their cups and find inspiration. We are looking forward to seeing old friends, meeting new ones and offering a taste of what’s new.”
Samantha Hammer Mitchell, a Penton event director and World Tea brand leader, said, “The World Tea Expo team is looking forward to welcoming thousands of professionals to the upcoming event in Las Vegas, to discover what’s new in tea, experience the best new products, and learn business-building strategies to profit through tea.”
Additional highlights of World Tea Expo include: the World Tea Awards program (Wednesday, June 14), which celebrates the best and the brightest in the tea industry; the Best New Product Awards, which recognize the best new tea and related products from among the many exhibitors; the Global Tea Championship (formerly the North American Tea Championship) Winners Tasting Circle, where attendees taste and vote on award-winning teas; the World Origin Tasting Tour, an interactive and educational “tour” of some of the most important tea growing regions; and the Tea Business Boot Camp, an intensive, hands-on program that covers critical topics facing the tea entrepreneur.
World Tea Expo 2017 sponsors include: International Tea Importers, QTrade Teas & Herbs, Dethlefsen & Balk, DMH Ingredients, Dobashien Co., Ltd., Haelssen & Lyon, Kakegawa City Agricultural Coop, ME, Roobios Limited, Finum, The Tea Spot, Walters Bay and Teas Etc.
World Tea Expo attracts top companies and professionals from more than 50 countries, representing: tea and coffee shops, grocery chains, private label brands, gourmet retailers, convenience stores, distributors, online businesses, restaurants and chefs, foodservice, hotels, distributors, manufacturers and beverage developers, among others interested in building their business through tea.
To register for World Tea Expo today, or for additional information, visit WorldTeaExpo.com. And be sure to follow World Tea Expo on Twitter: @worldteamedia (#WorldTeaExpo or #WTE17).