World Tea Media has undergone rebranding to modernize its presentation while embodying the spirit and diverse offerings of the tea industry. World Tea Media encompasses the World Tea Conference + Expo, World Tea Academy, and World Tea News. Cat Coughran, Director of Marketing said, “World Tea Media is excited to announce our complete rebrand of all our media and events! Along with the global tea industry evolution, our brand must evolve too. With colors and concepts, we bring together the natural elements of earth, sky, and rain with the people and cultures of tea.”
“Our goal with the rebrand is to honor all that goes into celebrating the traditions, developing the future, and embracing the love of tea,” said Coughran. “You will see a contemporary look in fonts and graphics as well as an elevated commitment to the spirit and prosperity of the tea industry. By blending generations, traditions, and the future of tea into a renewed brand. We are tea!”
World Tea Media’s new brand look symbolizes quality, community and wellness, which are priorities in the tea industry and among its customers. The brand represents a global focus, as tea is the second most consumed beverage on earth after water and is grown in 67 countries. It also stands for the passion, expertise, creativity and entrepreneurial spirit that tea industry professionals bring their craft daily. The brand is on trend with new developments in the tea industry while maintaining a sense of fun.
The new color scheme for the logo incorporates colors characteristic of the tea industry, such as Fertile Ground, Goodnight Rain, Jasmine, Morning Dew, and Chai Latte, and bring a freshness to the brand.
“New look! New location! Same love for the world of tea! We, World Tea Media, determined now is the perfect time to align the look, feel and voice of our brand with the evolution of the specialty tea market,” said Dana Palko, Marketing Manager at World Tea Media. “Our new brand represents our multi-generational community and audience, which we defined with the following characteristics: quality, community, wellness, global, passion, trends, expertise, creative, entrepreneurial and fun! Over the next 30 days, you will see our brand for World Tea News, World Tea Academy, and World Tea Conference + Expo transition from our previous look. We are excited to continue to grow as a brand with the tea community!”
World Tea Conference + Expo
The World Tea Expo has rebranded to the World Tea Conference + Expo to better communicate its educational offerings and central role in the tea industry. The event, which is moving to Denver, Colorado, will take place June 8 – 11 at the Colorado Convention Center.
As the key annual event for the specialty tea market, the Expo offers courses essential for tea shop owners, other tea retailers and hospitality professionals, e-commers business owners, distributors, manufacturers and aspiring entrepreneurs while also providing a venue for exhibitors to showcase products to their industry peers.
“I am just thrilled,” said Faith Bailes, Community & Conference Content Manager of the World Tea Conference + Expo and one of the trade show’s original three founders. “The World Tea Conference + Expo is gearing up to change the face of tea in so many new and exciting ways. World Tea will be exciting and fun again. Jump on a plane and head to Denver for a week of fun and tea. I am tea! Are you?”
The Expo will continue to offer its traditional favorites, such as the Tea Business Boot Camp – Building Blocks for the Entrepreneur, a valuable course for aspiring tea business owners in an exciting new format and Tea Business Boot Camp – Developing a Well-Balanced Tea Business with mentoring sessions; as well as the Origins Tasting Tour, in which people get to taste teas from around the world while learning about their origins from experts.
The Expo will also offer new events, such as Breakfast with Keynote Sebastian Michaelis, Director of Tea Buying and Blending at Tata Global Beverages, and Dinner with Your New Friends, during which people can unwind with a delicious meal and get to know other industry professionals in a relaxed setting.
Learn more about these and other new World Tea Conference + Expo sessions and events by visiting WorldTeaExpo.com.
World Tea Academy
World Tea Academy will continue to offer its broad array of courses for those new to and established in the tea industry. Courses range from Essentials of Camellia Sinensis to Understanding the Organoleptic Experience. Visit WorldTeaAcademy.com for the full spectrum of course offerings and registration information.
World Tea News
World Tea News will continue to be the premier source of news and features covering the global tea industry. Articles cover topics such as: export volumes, trends, business tips, events, product launches, health-related research, and more. Subscribe to the World Tea News newsletter here.